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subject:"Consumer behaviour"
~isPartOf:"European journal of operational research : EJOR"
~language:"eng"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Kundenbindungsprogramm
5
Loyalty program
5
Konsumentenverhalten
3
Beziehungsmarketing
2
OR in marketing
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Sales promotion
2
Verkaufsförderung
2
(D) Analytics
1
(D) Behavioral OR
1
(D) OR in marketing
1
(D) Pricing
1
(O) Retailing
1
Behavioural experiment
1
Brand
1
Brand management
1
Coupon
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Firm performance
1
Game theory
1
Handelsliberalisierung
1
Internet marketing
1
Internet-Auktion
1
Inventory model
1
Iterative algorithm
1
Joint promotion
1
Lagerhaltungsmodell
1
Logit model
1
Logit-Modell
1
Loyalty programs
1
Markenartikel
1
Markenführung
1
Multinomial logit models
1
Newsvendor
1
On-pack coupons
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English
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Cheng, Xianghui
1
Deng, Shiming
1
Gu, Wei
1
Jiang, Xuan
1
Li, Yanhai
1
Luan, Xiaoting
1
Ma, Minghui
1
Popkowski Leszczyc, Peter T. L.
1
Shang, Jennifer
1
Song, Yanan
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Zhang, Zelin
1
Zhuang, Hejun
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European journal of operational research : EJOR
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
International journal of hospitality management
9
European journal of marketing : EJM
8
Journal of the Academy of Marketing Science
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of economic behavior & organization : JEBO
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing analytics : JMA
2
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ECONIS (ZBW)
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1
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
2
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
3
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
Saved in:
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