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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Sung, Yongjun"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
6
Brand management
3
Markenführung
3
Product Placement
2
Product placement
2
USA
2
United States
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Cognition
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Construal level theory
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Cross-cultural management
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Cultural identity
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Emotion
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Factor analysis
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Faktorenanalyse
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Inter-firm cooperation
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Interactive media
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Interaktive Medien
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Relationship marketing
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Twitter, Inc.
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Unternehmenskooperation
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advertising effectiveness
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consumer behavior
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cross-cultural study
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temporal distance
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Sung, Yongjun
Dens, Nathalie
9
Pelsmacker, Patrick de
9
Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kulczynski, Alicia
5
Smit, Edith G.
5
Chang, Chun-Tuan
4
Grappi, Silvia
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Avramova, Yana R.
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Dwivedi, Abhishek
3
Eisend, Martin
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Ko, Eunju
3
Mirzaei, Abas
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Romani, Simona
3
Ross, William T.
3
Russell, Cristel Antonia
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Yoo, Chan Yun
3
Zarantonello, Lia
3
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International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
Psychology & marketing
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
2
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
3
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
4
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
5
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
6
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
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