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subject:"Consumer behaviour"
~isPartOf:"International journal of contemporary hospitality management"
~language:"eng"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Kundenbindungsprogramm
7
Loyalty program
7
Hotel industry
6
Hotellerie
6
Beziehungsmarketing
5
Relationship marketing
5
Konsumentenverhalten
4
Brand management
2
Hotel loyalty programs
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Sales promotion
2
Verkaufsförderung
2
Active loyalty
1
Behavioral loyaltiy
1
Benefits
1
Big Data
1
Big data
1
Brand
1
Brand loyalty
1
Brand relationship quality
1
CRM
1
Clustering
1
Commitment
1
Confidence
1
Customer loyalty
1
Customer relationship management
1
Customer retention
1
Customer satisfaction
1
Customer segmentation
1
Customer value
1
Daily deals
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Data Mining
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Data mining
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Dienstleistungsqualität
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Gastgewerbe
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Gastronomie
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Groupon
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Cassia, Fabio
1
Chen, Yong
1
Dinca, Alexandra
1
Ha, Hong Youl
1
Im, Holly Hyunjung
1
Liu, Zhiqiang
1
Lo, Ada S.
1
Magno, Francesca
1
Pan, Huifeng
1
Qu, Hailin
1
Shoemaker, Stowe
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Tanford, Sarah
1
Ugolini, Marta
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International journal of contemporary hospitality management
Journal of retailing and consumer services
33
Journal of business research : JBR
14
Journal of retailing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
The journal of services marketing
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of promotion management : JPM
6
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The international review of retail, distribution and consumer research
4
European journal of operational research : EJOR
3
Information systems research : ISR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
Theoretical economics letters
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Business horizons
2
Central European business review : CEBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of economics and business research : IJEBR
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of economic behavior & organization : JEBO
2
Journal of global marketing
2
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ECONIS (ZBW)
4
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1
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
2
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
4
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
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