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subject:"Consumer behaviour"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Guha, Sanjay"
~subject:"Arbeitszufriedenheit"
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Consumer behaviour
Arbeitszufriedenheit
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Customer satisfaction
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Relationship marketing
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advertisement
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arousal
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atmospherics
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customer expertise
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delight
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discriminant analysis
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mood state
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need for benefit
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perceptual map
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Guha, Sanjay
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Classifying customer "wow", "aha", and "cool" affect through arousal : a study on mobile users
Dubey, Prince
;
Bajpai, Naval
;
Guha, Sanjay
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10011849117
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