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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of internet commerce"
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Subject
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Consumer behaviour
Konsumentenverhalten
238
Internet marketing
136
Online-Marketing
136
Online retailing
125
Online-Handel
125
E-commerce
124
Electronic Commerce
124
Social Web
123
Social web
123
Beziehungsmarketing
59
Relationship marketing
59
Internet
52
Viral marketing
49
Virales Marketing
49
Website
49
Brand management
44
Markenführung
44
Advertising effects
37
Customer satisfaction
37
Kundenzufriedenheit
37
Werbewirkung
37
Confidence
36
USA
36
United States
36
Vertrauen
36
Brand image
34
Markenimage
34
Innovation adoption
33
Innovationsakzeptanz
33
Advertising
26
Dienstleistungsqualität
26
Service quality
26
Data protection
25
Datenschutz
25
Werbung
23
Einzelhandel
22
Retail trade
22
Marketing management
21
Marketingmanagement
21
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Online availability
All
Undetermined
180
Free
4
Type of publication
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Article
236
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
236
Aufsatz in Zeitschrift
236
Aufsatzsammlung
2
Language
All
English
238
Author
All
Aiken, K. Damon
4
Clement, Michel
3
Pauwels, Koen
3
Abdullah, A. B. M.
2
Abou Nabout, Nadia
2
Anubha
2
Aslam, Wajeeha
2
Changchit, Chuleeporn
2
Chawla, Deepak
2
Chen, Chih-ping
2
Cutshall, Robert
2
Dekimpe, Marnik G.
2
Farhat, Kashif
2
Gupta, Nirupma
2
Haan, Evert de
2
Handa, Meenakshi
2
Hennig-Thurau, Thorsten
2
Inegbedion, Henry Egbezien
2
Islam, Jamid Ul
2
Kesharwani, Ankit
2
Khan, Mohammed Naved
2
Khare, Anshuman
2
Khare, Arpita
2
Kim, Jin Baek
2
Kim, Yeong Gug
2
Liu, Chuanlan
2
Luna-Nevarez, Cuauhtemoc
2
Marchand, André
2
Mokhtar, Sany Sanuri Mohd
2
Pandey, Shweta
2
Sebastianelli, Rose
2
Shehu, Edlira
2
Shin, Sohyoun
2
Shveta Singh
2
Sipior, Janice C.
2
Skiera, Bernd
2
Tamimi, Nabil
2
Trivedi, Jay
2
Verhoef, Peter C.
2
Ward, Burke T.
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of internet commerce
Journal of retailing and consumer services
560
Journal of business research : JBR
473
International journal of internet marketing and advertising : IJIMA
200
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
International journal of electronic marketing and retailing : IJEMR
150
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
Electronic commerce research
132
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
131
Psychology & marketing
106
Cogent business & management
103
International journal of consumer studies
101
International journal of business information systems : IJBIS
99
Journal of marketing communications
99
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
90
International journal of advertising : the review of marketing communications
88
Information systems research : ISR
87
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of promotion management : innovations in planning and applied research
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
79
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
Marketing intelligence & planning
70
International journal of technology marketing : IJTMkt
68
International journal of retail & distribution management
66
Journal of management information systems : JMIS
66
The international review of retail, distribution and consumer research
66
Journal of marketing
65
Journal of fashion marketing and management
64
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Tourism management : research, policies, practice
61
Journal of hospitality marketing & management
57
SpringerLink / Bücher
57
International journal of contemporary hospitality management
55
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Source
All
ECONIS (ZBW)
238
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1
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238
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1
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
Saved in:
2
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
3
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
4
The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Stephen J.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
Saved in:
5
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
6
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
7
Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.
;
Hughes, Christian
;
Hodges, Brady T.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10015057432
Saved in:
8
Proactive and collaborative strategies to boost customer-brand engagement and experience : a complexity theory approach
Bağcı, Rıfgı Buğra
;
Taşçıoğlu, Mertcan
- In:
Journal of internet commerce
23
(
2024
)
3
,
pp. 262-283
Persistent link: https://www.econbiz.de/10015049493
Saved in:
9
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
10
Investigating consumers' purchase resistance behavior to AI-based content recommendations on short-video platforms : a study of greedy and biased recommendations
Khoi Minh Nguyen
;
Ngan Thanh Nguyen
;
Nhu Thi Quynh Ngo
; …
- In:
Journal of internet commerce
23
(
2024
)
3
,
pp. 284-327
Persistent link: https://www.econbiz.de/10015049494
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