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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
919
Brand image
117
Markenimage
117
Brand management
110
Markenführung
110
Theorie
102
Theory
102
Beziehungsmarketing
97
Relationship marketing
97
Preismanagement
85
Pricing strategy
85
Brand
81
Markenartikel
81
Internet marketing
77
Online-Marketing
77
Online retailing
73
Online-Handel
73
Advertising effects
70
Werbewirkung
70
Experiment
69
Einzelhandel
66
Retail trade
66
Social Web
62
USA
61
United States
61
Advertising
53
Werbung
52
Personality psychology
45
Persönlichkeitspsychologie
45
E-commerce
42
Electronic Commerce
42
Viral marketing
41
Virales Marketing
41
Marketing management
38
Marketingmanagement
38
Decision
33
Entscheidung
33
Emotion
32
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Undetermined
500
Free
18
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Article
914
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
919
Aufsatz in Zeitschrift
919
Collection of articles of several authors
9
Sammelwerk
9
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
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Language
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English
919
Author
All
Gijsbrechts, Els
10
Warlop, Luk
9
Ghose, Anindya
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Girotra, Karan
5
Hosanagar, Kartik
5
Lysonski, Steven
5
Neslin, Scott A.
5
Netessine, Serguei
5
Pauwels, Koen
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Chan, Kara
4
Dekimpe, Marnik G.
4
Dukes, Anthony
4
Durvasula, Srinivas
4
Fitzsimons, Gavan J.
4
Guo, Liang
4
Lee, Dokyun
4
Simchi-Levi, David
4
Sudhir, K.
4
Allon, Gad
3
Astous, Alain d'
3
Bassamboo, Achal
3
Belavina, Elena
3
Bronnenberg, Bart J.
3
Chan, Eugene Y.
3
Chen, Yuxin
3
Choe, Chongwoo
3
Cui, Geng
3
Cui, Shiliang
3
Eliashberg, Jehoshua
3
Gao, Fei
3
Gedenk, Karen
3
Geuens, Maggie
3
Goldfarb, Avi
3
Grinstein, Amir
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
291
SpringerLink / Bücher
286
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
919
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1
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
2
Buy now pay (pain?) later
deHaan, Ed
;
Kim, Jungbae
;
Lourie, Ben
;
Zhu, Chenqi
- In:
Management science : journal of the Institute for …
70
(
2024
)
8
,
pp. 5586-5598
Persistent link: https://www.econbiz.de/10015047181
Saved in:
3
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
4
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
Saved in:
5
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
6
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
7
Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao
;
Yang, Sha
;
Sudhir, K.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 344-361
Persistent link: https://www.econbiz.de/10015057461
Saved in:
8
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
9
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
10
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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