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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social web"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Virales Marketing
Konsumentenverhalten
550
Social Web
82
Beziehungsmarketing
74
Brand management
74
Markenführung
74
Relationship marketing
74
Brand image
63
Markenimage
63
Internet marketing
53
Online-Marketing
53
Brand
48
Markenartikel
48
Theorie
42
Theory
42
Innovation adoption
41
Innovationsakzeptanz
39
Online retailing
38
Online-Handel
38
Advertising effects
35
Werbewirkung
35
Innovation diffusion
33
Innovationsdiffusion
33
Experiment
32
Einzelhandel
31
Innovation
31
Retail trade
31
Customer satisfaction
29
Kundenzufriedenheit
29
E-commerce
27
Electronic Commerce
27
Advertising
26
Dienstleistungsqualität
26
Personality psychology
26
Persönlichkeitspsychologie
26
Service quality
26
Viral marketing
26
Werbung
25
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Undetermined
401
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Article
549
Book / Working Paper
2
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Article in journal
551
Aufsatz in Zeitschrift
551
Collection of articles of several authors
6
Sammelwerk
6
Language
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English
551
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Shin, Jungwoo
7
Verhoef, Peter C.
6
Barnes, Stuart J.
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Lee, Daeho
5
Neslin, Scott A.
5
Pauwels, Koen
5
Hajli, Nick
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Qian, Lixian
4
Yuen, Kum Fai
4
Chan, Eugene Y.
3
Chen, Shih-Chih
3
Dwivedi, Yogesh Kumar
3
Frank, Björn
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Jun, Duk Bin
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Mou, Jian
3
Natter, Martin
3
Ooi, Keng-Boon
3
Park, Yuri
3
Paul, Justin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Tan, Garry Wei-Han
3
Teck Ming Tan
3
Wang, Xueqin
3
Xiong, Jie
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
SpringerLink / Bücher
287
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
551
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1
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
2
Influence of pro-environmental behaviour towards behavioural intention of electric vehicles
Shanmugavel, Nagarajan
;
Balakrishnan, Janarthanan
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014326585
Saved in:
3
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
4
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
5
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
8
The effect of customized information feedback on individual electricity saving behavior : evidence from a field experiment in China
Zhang, Chaoqun
;
Zha, Donglan
;
Jiang, Pansong
;
Wang, Fu
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014473115
Saved in:
9
Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Jaiswal, Deepak
;
Mohan, Ashutosh
;
Deshmukh, Arun Kumar
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014473137
Saved in:
10
A comparison of online and in-store grocery shopping behaviour and its effects on household food waste
Ananda, Jayanath
;
Gayana Karunasena, Gamithri
;
Pearson, …
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014475051
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