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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
932
Brand image
159
Markenimage
159
Brand management
137
Markenführung
137
Holiday behaviour
130
Urlaubsverhalten
130
Beziehungsmarketing
115
Relationship marketing
115
Customer satisfaction
111
Kundenzufriedenheit
111
Tourism
81
Tourismus
81
Dienstleistungsqualität
78
Service quality
78
China
74
Brand
73
Markenartikel
73
Werbewirkung
69
Emotion
66
Cultural identity
64
Kulturelle Identität
64
Tourism marketing
64
Tourismusmarketing
64
USA
64
United States
64
Social Web
59
Social web
59
Viral marketing
59
Virales Marketing
59
Designation of origin
57
Herkunftsbezeichnung
57
Hotel industry
56
Hotellerie
56
Internet marketing
55
Online-Marketing
55
Online retailing
49
Online-Handel
49
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Undetermined
552
Free
28
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Article
930
Book / Working Paper
2
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Article in journal
929
Aufsatz in Zeitschrift
929
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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Language
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English
932
Author
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Han, Heesup
34
Law, Chun Hung Roberts
11
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Kim, Jinkyung Jenny
9
Hsu, Cathy H. C.
7
Khare, Arpita
7
Kim, Insin
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Kim, Jungkeun
6
Kim, Seongseop
6
Kim, Wansoo
6
Phau, Ian
6
Chua, Bee-Lia
5
Qu, Hailin
5
Koo, Chulmo
4
Kozak, Metin
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Torres, Ivonne M.
4
Tsai, Henry
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Adam, Issahaku
3
Ahn, Jiseon
3
Arora, Amit
3
Arora, Anshu
3
Back, Ki-Joon
3
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Chikweche, Tendai
3
Choi, Choongbeom
3
Chung, Namho
3
Denizci Guillet, Basak
3
Drolet, Aimee
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
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Published in...
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Journal of international consumer marketing
Journal of travel and tourism marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
932
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1
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
2
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
3
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
4
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
5
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
6
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
7
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
8
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
9
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
10
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
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