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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
1,256
Brand image
219
Markenimage
219
Brand management
196
Markenführung
196
Brand
127
Markenartikel
127
Beziehungsmarketing
120
Relationship marketing
120
Werbewirkung
120
USA
106
United States
106
Emotion
87
Personality psychology
75
Persönlichkeitspsychologie
75
Advertising
74
Customer satisfaction
74
Kundenzufriedenheit
74
Werbung
74
Experiment
72
Online retailing
70
Online-Handel
70
Social Web
69
Social web
69
Viral marketing
65
Virales Marketing
65
Cultural identity
62
Kulturelle Identität
62
Internet marketing
57
Online-Marketing
57
China
53
Einzelhandel
52
Retail trade
52
Luxury goods
51
Luxusgüter
51
Cognition
50
Kognition
50
Designation of origin
49
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Online availability
All
Undetermined
569
Free
118
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Article
1,245
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
1,253
Aufsatz in Zeitschrift
1,253
Collection of articles of several authors
12
Sammelwerk
12
Conference paper
8
Konferenzbeitrag
8
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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Language
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English
1,256
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Kim, Jungkeun
8
Bagozzi, Richard P.
7
Khare, Arpita
7
Herrmann, Andreas
6
Sauer, Nicola E.
6
Shoham, Aviv
6
Sung, Yongjun
6
Thomas, Veronica L.
6
Chan, Eugene Y.
5
Eisend, Martin
5
Lim, Weng Marc
5
Schmitt, Bernd
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Barone, Michael J.
4
Bigné Alcañiz, J. Enrique
4
Darley, William K.
4
Das, Gopal
4
Ghosh Chowdhury, Tilottama
4
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Hüttl-Maack, Verena
4
Kim, Jooyoung
4
Madadi, Rozbeh
4
Park, Jooyoung
4
Phau, Ian
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Rompay, Thomas J. L. van
4
Saenger, Christina
4
Sharma, Piyush
4
Tal, Aner
4
Wagner, Udo
4
Wyer, Robert S.
4
Xue, Fei
4
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Published in...
All
Journal of international consumer marketing
Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,256
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
5
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
6
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
9
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
10
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
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