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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of services marketing"
~subject:"Experiment"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Experiment
Konsumentenverhalten
820
Beziehungsmarketing
216
Relationship marketing
216
Advertising effects
147
Werbewirkung
147
Brand management
137
Markenführung
137
Customer satisfaction
135
Kundenzufriedenheit
135
Dienstleistungsqualität
132
Service quality
132
Brand image
122
Markenimage
122
Advertising
103
Werbung
101
Internet marketing
99
Online-Marketing
99
Social Web
89
Social web
89
Viral marketing
73
Virales Marketing
73
Emotion
66
Brand
61
Markenartikel
60
Marketing management
55
Marketingmanagement
55
Online retailing
55
Online-Handel
55
USA
48
United States
48
Einzelhandel
46
Retail trade
46
Customer service
44
Kundenservice
44
Corporate Social Responsibility
41
Corporate social responsibility
41
Dienstleistungssektor
35
Service industry
35
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508
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35
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Article
817
Book / Working Paper
3
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Article in journal
820
Aufsatz in Zeitschrift
820
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
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English
820
Author
All
Grewal, Dhruv
9
Sharma, Piyush
8
Kumar, V.
7
Mattila, Anna S.
7
Muehling, Darrel D.
6
Bagozzi, Richard P.
5
Klaus, Philipp
5
Um, Nam-Hyun
5
Bellman, Steven
4
Daunt, Kate L.
4
Hagtvedt, Henrik
4
Harris, Lloyd C.
4
Hennig-Thurau, Thorsten
4
Hollebeek, Linda D.
4
Homburg, Christian
4
Kim, Soojung
4
Kukar-Kinney, Monika
4
Rosenbaum, Mark
4
Ruyter, Ko de
4
Schultz, Don E.
4
Voorhees, Clay M.
4
Zhang, Jonathan Z.
4
Bailey, Ainsworth Anthony
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dalakas, Vassilis
3
Dellaert, Benedict G. C.
3
Dodoo, Naa Amponsah
3
Hamilton, Rebecca W.
3
Howlett, Elizabeth
3
Hoyer, Wayne D.
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Laroche, Michel
3
Lee, Joonghwa
3
Monroe, Kent B.
3
Moschis, George P.
3
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Journal of marketing communications
Journal of the Academy of Marketing Science
The journal of services marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
820
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1
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10
of
820
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date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
3
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
4
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
5
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
6
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
10
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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