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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Herkunftsbezeichnung
Brand
3
Brand image
3
Konsumentenverhalten
3
Markenartikel
3
Markenimage
3
Brand management
2
Designation of origin
2
Markenführung
2
Rules of origin
2
Ursprungsregeln
2
Advertising effects
1
Auslandsverlagerung
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Dual processing theory
1
Globalisation
1
Globalisierung
1
Globalization
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Offshoring
1
Perceived strength of brand origin
1
Perception
1
Status consumption
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
authenticity
1
brand attitude
1
celebrity endorser attractiveness
1
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English
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Felix, Reto
Belk, Russell W.
6
Johnson, Lester W.
5
Kulczynski, Alicia
5
Thompson, Craig J.
5
Baxter, Stacey M.
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Baghi, Ilaria
3
Bogomolova, Svetlana
3
Botez, Andrei
3
Butcher, Luke
3
Dawes, John
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Fitchett, James
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hietanen, Joel
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Machado, Joana César
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Russell-Bennett, Rebekah
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Sung, Yongjun
3
Šerić, Maja
3
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of brand management : an international journal
Journal of business research : JBR
3
Psychology & marketing
3
Journal of Consumer Marketing
2
Journal of consumer behaviour
2
The journal of consumer marketing
2
Health marketing quarterly
1
International Marketing Review
1
International journal of consumer studies
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
3
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1
Brands that "sell their soul" : offshoring, brand liquidification and the excluded consumer
Felix, Reto
;
Firat, A. Fuat
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1080-1099
Persistent link: https://www.econbiz.de/10012178606
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
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