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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gunasti, Kunter"
~subject:"selective accessibility model"
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Consumer behaviour
selective accessibility model
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alignability
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Gunasti, Kunter
Dhar, Ravi
11
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7
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7
Gijsbrechts, Els
6
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5
Johnson, Lester W.
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Ross, William T.
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Zhao, Min
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Journal of marketing research : JMR
The journal of brand management : an international journal
Marketing letters : a journal of research in marketing
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
3
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
4
How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
Saved in:
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