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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Patrick, Vanessa M."
~person:"Ross, William T."
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Consumer behaviour
Konsumentenverhalten
9
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Market research
3
Marktforschung
3
Brand
2
Markenartikel
2
Product design
2
Produktgestaltung
2
Advertising effects
1
Aesthetics
1
Arts
1
Beziehungsmarketing
1
Brand connection
1
Brand name
1
Cognition
1
Emotion
1
Experiments
1
Food
1
Identity-related brand consumption
1
Incomplete information
1
Kognition
1
Kunst
1
Lebensmittel
1
Personified brand
1
Product differentiation
1
Product labelling
1
Produktdifferenzierung
1
Relationship marketing
1
Sales promotion
1
Spillover effect
1
Spillover-Effekt
1
Structural equation model
1
Strukturgleichungsmodell
1
Suggestive brand name
1
Unvollkommene Information
1
Verkaufsförderung
1
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Undetermined
1
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Article
9
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
Patrick, Vanessa M.
Ross, William T.
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grappi, Silvia
4
Gunasti, Kunter
4
Hung, Iris W.
4
Ilicic, Jasmina
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Kulczynski, Alicia
4
Levav, Jonathan
4
Nelson, Leif D.
4
Phau, Ian
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Zauberman, Gal
4
Zhao, Yi
4
Abratt, Russell
3
Aribarg, Anocha
3
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Published in...
All
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of retailing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Psychology & marketing
2
Handbook of brand relationships
1
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
3
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
4
Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
Saved in:
5
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
6
How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
Saved in:
7
The unique effects of branding on variety perception
Puligadda, Sanjay
;
Ross, William T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
Saved in:
8
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
9
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
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