Aesthetic incongruity resolution
Year of publication: |
2011
|
---|---|
Authors: | Patrick, Vanessa M. ; Hagtvedt, Henrik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 393-402
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Emotion | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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