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subject:"Consumer behaviour"
~isPartOf:"Journal of promotion management : JPM"
~person:"Laroche, Michel"
~person:"Srivastava, R. K."
~person:"Thrassou, Alkis"
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Consumer behaviour
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
brand
2
Advertising effects
1
Ball game
1
Ballsport
1
Beziehungsmarketing
1
Cognition
1
Designation of origin
1
Football
1
Fußball
1
Herkunftsbezeichnung
1
India
1
Indien
1
Industrialized countries
1
Industrieländer
1
Kognition
1
Lovemarks
1
Luxury goods
1
Luxusgüter
1
Market segmentation
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktsegmentierung
1
Product Placement
1
Product placement
1
Professional sports
1
Profisport
1
Relationship marketing
1
Sales promotion
1
Sport organization
1
Sportmarketing
1
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Laroche, Michel
Srivastava, R. K.
Thrassou, Alkis
Phau, Ian
6
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Journal of promotion management : JPM
Journal of business research : JBR
27
Journal of marketing communications
4
Journal of retailing and consumer services
4
International journal of Indian culture and business management
3
International marketing review
3
Journal of business ethics : JOBE
2
Marketing and multicultural diversity
2
Competitiveness review : CR
1
Cross-cultural and critical perspectives on brands
1
Handbook of strategic e-business management
1
International journal of consumer studies
1
International journal of export marketing
1
International journal of export marketing : IJExportM
1
International journal of organizational analysis
1
International journal of retail & distribution management
1
International journal of services, economics and management
1
International journal of strategic change management : IJSCM
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
1
Psychology & marketing
1
Routledge companions
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The marketing review
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
3
Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.
;
Bhanot, Sandeep
;
Srinivasan, R.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
A new consumer relationship model : the marketing communications application
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 499-521
Persistent link: https://www.econbiz.de/10003928843
Saved in:
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