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subject:"Consumer behaviour"
~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~subject:"Luxury products"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Luxury products
Konsumentenverhalten
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Advertising effects
1
Brand love
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Gender
1
Geschlecht
1
Herkunftsbezeichnung
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mexico
1
Mexiko
1
Perceived strength of brand origin
1
Perception
1
Rules of origin
1
Satisfaction
1
Status consumption
1
Ursprungsregeln
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
Zufriedenheit
1
acquisition centrality
1
brand attitude
1
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English
3
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Felix, Reto
Vrontis, Demetris
6
Johnson, Lester W.
5
Ahmed, Zafar U.
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Nobre, Helena
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Aldousari, Abdullah A.
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
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Journal of transnational management : the official journal of the International Management Development Association
The journal of brand management : an international journal
Journal of business research : JBR
3
Psychology & marketing
3
The journal of consumer marketing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
3
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1
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
3
Gender issues in consumer materialism : the case of Mexico
Felix, Reto
;
Ahmed, Zafar U.
;
Hinck, Wolfgang
- In:
Journal of transnational management : the official …
18
(
2013
)
2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
Saved in:
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