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subject:"Consumer behaviour"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Gierl, Heribert"
~person:"Han, Heesup"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
United States
Konsumentenverhalten
17
Advertising effects
10
Werbewirkung
10
Advertising
9
Werbung
9
Brand image
5
Markenimage
5
Brand management
4
Emotion
4
Markenführung
4
Perception
4
Theorie
4
Theory
4
Wahrnehmung
4
Brand
2
Brand Evaluations
2
Gender
2
Geschlecht
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Preismanagement
2
Pricing strategy
2
Retailing
2
Affect
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
Animal protection
1
Animals
1
Animals in Advertising
1
Appearance Self-Esteem
1
Averaging
1
Brand Evaluation
1
Brand attitude
1
Broaden-and-built theory
1
Comprehensibility
1
Confidence
1
Consummatory Image
1
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Online availability
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3
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Article
17
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Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
12
German
5
Author
All
Gierl, Heribert
Han, Heesup
Walsh, Gianfranco
9
Wagner, Udo
6
Gröppel-Klein, Andrea
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Bauer, Hans H.
4
Morschett, Dirk
4
Sauer, Nicola E.
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Decker, Reinhold
3
Ebster, Claus
3
Esch, Franz-Rudolf
3
Herrmann, Andreas
3
Huber, Frank
3
Kenning, Peter
3
Paetz, Friederike
3
Schneider, Helmut
3
Thomas, Stefan
3
Wilken, Robert
3
Albrecht, Carmen-Maria
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Boztuğ, Yasemin
2
Eisend, Martin
2
Elshiewy, Ossama
2
Frenzel, Tobias
2
Germelmann, Claas Christian
2
Guhl, Daniel
2
Helm, Roland
2
Hennig-Thurau, Thorsten
2
Hildebrandt, Lutz
2
Hofmann, Verena
2
Homburg, Christian
2
Keane, Marta
2
Kirsch, Kenya-Maria
2
Klee, Alexander
2
Koenigstorfer, Joerg
2
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Published in...
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Marketing : ZFP ; journal of research and management
International journal of hospitality management
34
Journal of travel and tourism marketing
33
International journal of contemporary hospitality management
12
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of hospitality marketing & management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Tourism management : research, policies, practice
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing
3
Tourism and hospitality research : the surrey quarterly review
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Tourism management perspectives : TMP
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European business review
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Contemporary Issues in Business and Government
1
Journal of air transport management
1
Journal of business ethics : JBE
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
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All
ECONIS (ZBW)
17
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17
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
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