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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Alwi, Sharifah"
~subject:"Brand architecture"
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A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
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