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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Ältere Menschen"
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Search: subject_exact:"Kundensegmentierung"
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Consumer behaviour
Advertising
Ältere Menschen
Target group
10
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10
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5
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5
Werbewirkung
5
Brand image
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Atalay, A. Selin
1
Biswas, Abhijit
1
Blanchard, Simon J.
1
DeSarbo, Wayne
1
Dolnicar, Sara
1
Doorn, Jenny van
1
Guha, Abhijit
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Harmancioglu, Nukhet
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Hoekstra, Janita Cornelia
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Roy, Subhadip
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Ruggs, Enrica N.
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Marketing letters : a journal of research in marketing
Young consumers : insight and ideas for responsible marketers
41
Journal of advertising : official publication of the American Academy of Advertising
21
The silver market phenomenon : business opportunities in an era of demographic change
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
The silver market phenomenon : marketing and innovation in the aging society
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of retailing and consumer services
14
Psychology & marketing
14
The journal of consumer marketing
12
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of advertising research
11
SpringerLink / Bücher
11
Journal of fashion marketing and management
10
International journal of consumer studies
9
Journal of business research : JBR
9
Journal of food products marketing
9
Journal of international consumer marketing
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Journal of marketing communications
8
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
Health marketing quarterly
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research
6
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
European journal of marketing : EJM
5
International journal of business and emerging markets : IJBEM
5
Journal of customer behaviour
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
4
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ECONIS (ZBW)
5
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1
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
2
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
3
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
4
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
5
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
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