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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bartels, Jos"
~person:"Zarantonello, Lia"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
Advertising effects
1
Bio-Lebensmittel
1
Brand activism
1
Brand hate
1
Brand perception
1
Consumer emotions
1
Consumer engagement on social media
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Consumer-brand relationship
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Deutschland
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Ethics
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Ethik
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Event marketing
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Event-Marketing
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Organic food
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Sozialisation
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1
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1
Text-mining
1
Werbewirkung
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Bartels, Jos
Zarantonello, Lia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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The journal of brand management : an international journal
International journal of consumer studies
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Psychology & marketing
2
Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook on brand and experience management
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of service management
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
Review of marketing research
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
4
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
5
The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos
;
Hoogendam, Karen
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
Saved in:
6
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
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