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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Borges, Adilson"
~person:"Dwivedi, Abhishek"
~person:"Kulczynski, Alicia"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
9
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Advertising effects
4
Werbewirkung
4
Brand
3
Celebrity endorsement
3
Celebrity-Werbung
3
Markenartikel
3
Credibility
2
Glaubwürdigkeit
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Australia
1
Australien
1
Authenticity
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand color
1
Brand community participation
1
Brand extension
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Community
1
Cultural identity
1
Emerging economies
1
Food retailing
1
Gemeinschaft
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
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6
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Article
9
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9
Aufsatz in Zeitschrift
9
Language
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English
9
Author
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Borges, Adilson
Dwivedi, Abhishek
Kulczynski, Alicia
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
10
International journal of consumer studies
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
European journal of marketing
2
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Memorable customer experiences : a research anthology
1
Psychology & marketing
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
5
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
6
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
7
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
8
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
9
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
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