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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Borges, Adilson"
~person:"Dwivedi, Abhishek"
~subject:"Australia"
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Consumer behaviour
Australia
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Advertising effects
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenartikel
2
Werbewirkung
2
Australien
1
Brand extension
1
Credibility
1
Cultural identity
1
Emerging economies
1
Food retailing
1
Glaubwürdigkeit
1
Globalisierung
1
Globalization
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Lebensmitteleinzelhandel
1
Markentransfer
1
Measurement
1
Messung
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perception
1
Schwellenländer
1
Social values
1
Soziale Werte
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Welt
1
World
1
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English
5
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Borges, Adilson
Dwivedi, Abhishek
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
10
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
International journal of consumer studies
2
Journal of business research : JBR
2
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Memorable customer experiences : a research anthology
1
Psychology & marketing
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
5
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1
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
2
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
5
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
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