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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Confente, Ilenia"
~person:"Felix, Reto"
~subject:"Brand"
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Consumer behaviour
Brand
Brand image
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Markenartikel
3
Markenführung
3
Beziehungsmarketing
2
Brand loyalty
2
Luxury goods
2
Luxusgüter
2
Relationship marketing
2
Advertising effects
1
Attitudinal loyalty
1
Behavioural loyalty
1
Brand equity
1
Brand love
1
CBBE
1
Celebrity endorsement
1
Celebrity-Werbung
1
Community identification
1
Country of origin
1
Customer retention
1
Designation of origin
1
Dual processing theory
1
Herkunftsbezeichnung
1
Human dimension
1
Kundenbindung
1
Luxury products
1
Luxury/convenience brand
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Perceived quality
1
Perceived strength of brand origin
1
Perception
1
Personal brand
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Rules of origin
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Confente, Ilenia
Felix, Reto
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Donvito, Raffaele
2
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The journal of brand management : an international journal
Journal of business research : JBR
4
Psychology & marketing
3
Journal of Consumer Marketing
2
Journal of consumer behaviour
2
The journal of consumer marketing
2
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of consumer studies
1
International journal of quality and service sciences
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
The journal of business & industrial marketing
1
Theoretical economics letters
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ECONIS (ZBW)
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1
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
2
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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