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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Gil Saura, Irene"
~subject:"celebrity endorser attractiveness"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
celebrity endorser attractiveness
Konsumentenverhalten
5
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
3
Einzelhandel
2
Retail trade
2
"Green" practices
1
Advertising effects
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand love
1
Brand loyalty
1
CHAID
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Country of origin
1
Customer satisfaction
1
Customer value
1
Designation of origin
1
Dienstleistungsqualität
1
Dual processing theory
1
Firmenimage
1
Herkunftsbezeichnung
1
Kundenwert
1
Kundenzufriedenheit
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
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English
5
Author
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Felix, Reto
Gil Saura, Irene
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Grace, Debra
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Psychology & marketing
3
Service business
3
International journal of hospitality management
2
International journal of retail and distribution management
2
The journal of consumer marketing
2
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service theory and practice : JSTP
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
Qualitative market research : an international journal
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of product & brand management
1
The journal of services marketing
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
5
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1
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5
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5
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date (oldest first)
1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
4
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
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