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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~person:"Ilicic, Jasmina"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Herkunftsbezeichnung
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Brand
3
Markenartikel
3
Advertising effects
2
Celebrity endorsement
2
Celebrity-Werbung
2
Credibility
2
Glaubwürdigkeit
2
Marketing cooperation
2
Marketing management
2
Marketingkooperation
2
Marketingmanagement
2
Werbewirkung
2
Associations
1
Authenticity
1
Beziehungsmarketing
1
Brand color
1
Brand love
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Cognition
1
Confidence
1
Country of origin
1
Designation of origin
1
Dual processing theory
1
Emotion
1
Kognition
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Perceived strength of brand origin
1
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Article
6
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6
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English
6
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Felix, Reto
Ilicic, Jasmina
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Grace, Debra
2
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Published in...
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The journal of brand management : an international journal
Psychology & marketing
5
Journal of business research : JBR
3
European journal of marketing
2
Journal of promotion management : JPM
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
Theoretical economics letters
1
Working papers SES
1
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ECONIS (ZBW)
6
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1
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6
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6
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date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
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