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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Felix, Reto"
~subject:"Luxury products"
~subject:"Visual perception"
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Consumer behaviour
Luxury products
Visual perception
Brand
2
Brand image
2
Konsumentenverhalten
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Markenartikel
2
Markenimage
2
Advertising effects
1
Brand love
1
Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Country of origin
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Designation of origin
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Dual processing theory
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Herkunftsbezeichnung
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Luxury goods
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Luxusgüter
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Markenführung
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Marketing management
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Marketingmanagement
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Perceived strength of brand origin
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Perception
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Rules of origin
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Status consumption
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Ursprungsregeln
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Visuelle Wahrnehmung
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Wahrnehmung
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Werbewirkung
1
Willingness to pay
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Zahlungsbereitschaftsanalyse
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brand attitude
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celebrity endorser attractiveness
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eye tracking
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visual attention
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Felix, Reto
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
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Abratt, Russell
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Butcher, Luke
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Dens, Nathalie
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Dwivedi, Abhishek
3
Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Kara, Selcan
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Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
Valette-Florence, Pierre
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Šerić, Maja
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Atwal, Glyn
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Baghi, Ilaria
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Borges, Adilson
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Brasel, S. Adam
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Caruana, Albert
2
Casidy, Riza
2
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The journal of brand management : an international journal
Journal of business research : JBR
3
Psychology & marketing
3
Journal of Consumer Marketing
2
Journal of consumer behaviour
2
The journal of consumer marketing
2
Health marketing quarterly
1
International Marketing Review
1
International journal of consumer studies
1
International marketing review
1
Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of transnational management : the official journal of the International Management Development Association
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Qualitative market research : an international journal
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Theoretical economics letters
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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