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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Gunasti, Kunter"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Einzelhandel
Brand
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Brand management
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Markenartikel
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Markenführung
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alignability
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alphanumeric brand names
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anchoring
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letter cognition
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selective accessibility model
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Aufsatz in Zeitschrift
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Gunasti, Kunter
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Pelsmacker, Patrick de
3
Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
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Brasel, S. Adam
2
Butcher, Luke
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Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
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Felix, Reto
2
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The journal of brand management : an international journal
Marketing letters : a journal of research in marketing
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
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Journal of retailing
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MIS quarterly
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ECONIS (ZBW)
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
3
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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