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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Estimation"
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Consumer behaviour
Estimation
Cognition
11
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11
Konsumentenverhalten
10
Brand
7
Brand management
7
Markenartikel
7
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The journal of brand management : an international journal
Discussion paper series / IZA
81
Journal of business research : JBR
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
IZA Discussion Paper
30
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
NBER working paper series
27
Psychology & marketing
25
NBER Working Paper
24
Working paper / National Bureau of Economic Research, Inc.
24
Journal of marketing research : JMR
21
Marketing letters : a journal of research in marketing
17
Economics of education review
16
Journal of behavioral decision making
16
CESifo working papers
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
International journal of hospitality management
13
Journal of economic behavior & organization : JEBO
13
Labour economics : official journal of the European Association of Labour Economists
13
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
13
European journal of marketing : EJM
12
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of consumer research : JCR ; an interdisciplinary journal
12
Journal of marketing management : MM
12
Tourism management : research, policies, practice
12
Journal of consumer behaviour : an international research review
11
Journal of marketing communications
11
Journal of retailing
11
Asia Pacific journal of marketing and logistics
9
Discussion paper
9
International journal of advertising : the quarterly review of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Applied economics letters
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GLO discussion paper
8
International journal of consumer studies
8
Journal of international consumer marketing
8
Journal of travel and tourism marketing
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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1
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
4
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
5
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
6
Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
Saved in:
7
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
8
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
9
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
10
The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
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