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subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
Konsumentenverhalten
676
Brand management
329
Markenführung
329
Brand image
301
Markenimage
301
Brand
207
Markenartikel
205
Beziehungsmarketing
125
Relationship marketing
125
Social Web
71
Social web
71
Advertising effects
60
Werbewirkung
60
Internet marketing
59
Online-Marketing
59
USA
55
United States
54
Emotion
47
Marketing management
44
Luxury goods
43
Luxusgüter
43
Marketingmanagement
43
Preismanagement
37
Pricing strategy
37
Brand loyalty
36
Personality psychology
36
Persönlichkeitspsychologie
36
Viral marketing
35
Virales Marketing
35
China
32
Einzelhandel
30
Retail trade
30
Advertising
29
Designation of origin
29
Herkunftsbezeichnung
29
Markentreue
28
Social media
28
Werbung
28
Online retailing
27
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329
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11
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669
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7
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675
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675
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6
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6
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2
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2
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2
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2
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English
676
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Guzman, Francisco
12
Fetscherin, Marc
5
Lysonski, Steven
5
Paswan, Audhesh K.
5
Veloutsou, Cleopatra
5
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Beneke, Justin
4
Chan, Kara
4
Durvasula, Srinivas
4
Herstein, Ram
4
Al-Kwifi, Sam O.
3
Bhaduri, Gargi
3
Buil, Isabel
3
Chrysochou, Polymeros
3
Coker, Kesha K.
3
Cui, Geng
3
De Chernatony, Leslie
3
Eastman, Jacqueline Kilsheimer
3
Gendel-Guterman, Hanna
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
Kaltcheva, Velitchka D.
3
Kang, Jiyun
3
Khan, Huda
3
Krystallis, Athanasios
3
Lee, Richard
3
Levy, Shalom
3
Lockshin, Larry
3
Maxwell, Sarah
3
Milne, George R.
3
Pillai, Deepa
3
Poon, Patrick
3
Rindell, Anne
3
Shoham, Aviv
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wang, Cheng Lu
3
Wiedmann, Klaus-Peter
3
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The journal of consumer marketing
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
676
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31
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
32
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
33
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
34
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
35
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
36
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
37
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
38
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
39
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
40
Does perceived risk influence the intention to purchase second-hand clothing? : a multigroup analysis of SHC consumers versus non-SHC consumers
Kian Yeik Koay
;
Cheah, Chee Wei
;
Hui Shan Lom
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 530-543
Persistent link: https://www.econbiz.de/10014281352
Saved in:
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