Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Jiayi Hou and Boya Han, Long Chen and Ke Zhang
| Year of publication: |
2023
|
|---|---|
| Authors: | Hou, Jiayi ; Han, Boya ; Chen, Long ; Zhang, Ke |
| Subject: | Brand familiarity | Live-streaming workout courses | Self-construal | Social presence | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenimage | Brand image | Markenartikel | Brand | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2022-3926 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334402