Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Ke Zhang, Siqi Wang, Huan Yang, Long Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Ke ; Wang, Siqi ; Yang, Huan ; Chen, Long |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 3, p. 274-289
|
| Subject: | advertising appeal | Green purchase intention | product category | product facial expression | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Werbewirkung | Advertising effects | Werbung | Advertising | Kaufentscheidung | Purchase decision | Öko-Marketing | Green marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375188