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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism and hospitality research : THR"
~person:"Hegner, Sabrina"
~subject:"Markentreue"
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Consumer behaviour
Markentreue
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Markenartikel
2
Relationship marketing
2
Anthropomorphism
1
Brand avoidance
1
Brand hate
1
Brand love
1
Brand relationships
1
Brand retaliation
1
Brand trust
1
Communication
1
Communication style
1
Confidence
1
Consumer attitudes
1
Cross-national
1
Deutschland
1
Emotion
1
Forgiveness
1
Germany
1
Hotel industry
1
Hotellerie
1
India
1
Indien
1
Involvement
1
Kommunikation
1
Marketing management
1
Marketingmanagement
1
Scale development
1
Second-order construct
1
South Africa
1
Structural equation model
1
Strukturgleichungsmodell
1
Südafrika
1
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Hegner, Sabrina
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Kang, Jiyun
3
Loureiro, Sandra Maria Correia
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Bruwer, Johan
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
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The journal of product & brand management
Tourism and hospitality research : THR
The journal of brand management : an international journal
2
Arts and the market
1
Consumer brand relationships : meaning, measuring, managing
1
Corporate reputation review : an international journal
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of retailing and consumer services
1
The TQM journal : the international review of organizational improvement
1
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ECONIS (ZBW)
4
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1
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
2
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
3
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
4
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
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