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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~person:"Paswan, Audhesh K."
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
6
Brand management
3
Markenführung
3
Brand
2
Emotion
2
Markenartikel
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
Attachment theory
1
Bandwagon luxury brand consumption behavior
1
Benzin
1
Benzinpreis
1
Beziehungsmarketing
1
Brand evaluation
1
COVID-19 anxiety
1
Car technology
1
Change in consumer behavior
1
Children
1
Consumer anxiety
1
Coronavirus
1
Ehe
1
Familie
1
Familienpolitik
1
Familienökonomik
1
Family
1
Family economics
1
Family policy
1
Gasoline
1
Gasoline brand
1
Gasoline price
1
Gasoline prices
1
Identification theory
1
Intention to purchase luxury brands
1
Isolation
1
Kinder
1
Kraftfahrzeug
1
Lebensstil
1
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6
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Balasubramanian, Siva Kumar
Paswan, Audhesh K.
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of retailing and consumer services
3
The journal of consumer marketing
3
Food policy : economics planning and politics of food and agriculture
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
2
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
3
Consumer reaction to price increase : an investigation in gasoline industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
5
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
6
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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