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subject:"Consumer behaviour"
~isPartOf:"The journal of product & brand management"
~person:"Christodoulides, George"
~person:"Costa, Patrício"
~person:"Turunen, Linda Lisa Maria"
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Consumer behaviour
Konsumentenverhalten
7
Brand management
4
Markenführung
4
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Gebrauchtmarkt
2
Second-hand
2
Second-hand market
2
Advertising effects
1
Beziehungsmarketing
1
Big Five
1
Brand
1
Buying behavior
1
Consumers
1
Creativity
1
Customer value
1
Fashion
1
Fashion marketing
1
Fusion
1
Internet marketing
1
Kreativität
1
Kundenwert
1
Logo design
1
Luxury
1
Markenartikel
1
Market segmentation
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Meanings
1
Merger
1
Mode
1
Online marketing
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
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Collection of articles of several authors
1
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English
7
Author
All
Christodoulides, George
Costa, Patrício
Turunen, Linda Lisa Maria
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
Journal of business research : JBR
8
International marketing review
5
Journal of Product & Brand Management
2
Journal of strategic marketing
2
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Nordic journal of business : NJB
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Pre-loved luxury : identifying the meaning of second hand luxury possessions
Turunen, Linda Lisa Maria
;
Leipämaa-Leskinen, Hanna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10010514481
Saved in:
6
Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
Saved in:
7
Diffusing the boundaries between luxury and counterfeits
Turunen, Linda Lisa Maria
;
Laaksonen, Pirjo
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10010217467
Saved in:
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