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subject:"Consumer behaviour"
~isPartOf:"The journal of services marketing"
~person:"Chang, En-Chung"
~subject:"Markenführung"
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What makes consumers believe : the impacts of priming and sequential service experiences on consumer emotions and willingness to pay
Chou, Ting-Jui
;
Chang, En-Chung
;
Zheng, Yanan
;
Tang, Xiaofei
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011445806
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