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subject:"Consumer behaviour"
~language:"eng"
~person:"Bhardwaj, Renu"
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Search: subject_exact:"Kundenbindungsprogramm"
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Consumer behaviour
Beziehungsmarketing
4
Einzelhandel
4
Kundenbindungsprogramm
4
Loyalty program
4
Relationship marketing
4
Retail trade
4
India
3
Indien
3
Konsumentenverhalten
3
Dienstleistungsqualität
2
Service quality
2
loyalty programs
2
Cluster analysis
1
Clusteranalyse
1
Customer satisfaction
1
Kundenzufriedenheit
1
LPSQual
1
Loyalty
1
Loyalty Program Benefits
1
Loyalty Programs
1
Marketing management
1
Marketingmanagement
1
adoption
1
attitude
1
customer attitude
1
departmental stores
1
loyalty program service quality
1
loyalty programmes
1
perceived loyalty programme attributes
1
retailers
1
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English
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Bhardwaj, Renu
Tanford, Sarah
8
Bijmolt, Tammo H. A.
7
Mattila, Anna S.
6
Verhoef, Peter C.
6
Meyer-Waarden, Lars
5
Baloglu, Seyhmus
4
Dorotic, Matilda
4
Ha, Young
4
Ieva, Marco
4
Im, Hyunjoo
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Viswanathan, Vijay
4
Ansari, Asim
3
Aum, Sangmin
3
Banik, Shanta
3
Beshears, John
3
Huchzermeier, Arnd
3
Hwang, Yoo Hee
3
Jung, Kwon
3
Kim, Dohyung
3
Krafft, Manfred
3
Lee, Leonard
3
Lee, Soohyung
3
Lillard, Dean R.
3
Liu, Jia
3
Lu, Xianghua
3
Milkman, Katherine L.
3
Mimouni Chaabane, Aïda
3
Moon, Heyjin
3
Pennings, Joost M. E.
3
Pez, Virginie
3
Raab, Carola
3
Rossi, Federico
3
Sesé, F. Javier
3
Sfekas, Andrew
3
Sheehan, Daniel
3
Soni, Pavleen
3
Sun, Yacheng
3
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
3
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Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10014308830
Saved in:
2
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
3
Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen
;
Bhardwaj, Renu
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015
)
1
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
Saved in:
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