Examining the attitude of Indian consumers toward retail loyalty programs : a cluster analysis approach
Renu Bhardwaj, Pavleen Soni
| Year of publication: |
2022
|
|---|---|
| Authors: | Bhardwaj, Renu ; Soni, Pavleen |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 24.2022, 3, p. 425-440
|
| Subject: | loyalty programs | customer attitude | retailers | India | Indien | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Clusteranalyse | Cluster analysis | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2022.125393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308830