Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Craig C. Julian, Zafar U. Ahmed, Che Aniza Binti Che Wel, and Jamil Bojei
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Julian, Craig C. ; Ahmed, Zafar U. ; Che Aniza Che Wel ; Bojei, Jamil |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 21.2016, 3, p. 101-114
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| Subject: | Loyalty programs | Malaysia | relationship marketing | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2016.1192914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011564257