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subject:"Consumer behaviour"
~person:"Buijzen, Moniek"
~subject:"Advertising"
~subject:"Social Web"
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Search: subject_exact:"Kundensegmentierung"
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Consumer behaviour
Advertising
Social Web
Advertising effects
7
Children
7
Kinder
7
Target group
7
Werbewirkung
7
Zielgruppe
7
Werbung
6
Internet marketing
3
Online-Marketing
3
Brand image
2
Brand management
2
Computerspiel
2
Markenführung
2
Markenimage
2
Video game
2
children
2
Advertising exposure
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children and brands
1
Cognition
1
Consumer socialization
1
Fernsehwerbung
1
Gesundheit
1
Health
1
Humor
1
Kognition
1
Konsumentenverhalten
1
Lebensqualität
1
Life satisfaction
1
Product Placement
1
Product placement
1
Psychological wellbeing
1
Quality of life
1
Quantitative methods
1
Satisfaction
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Social web
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7
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Buijzen, Moniek
Hudders, Liselot
9
Rozendaal, Esther
6
Wiedmann, Klaus-Peter
6
Bakir, Aysen
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cova, Bernard
4
Franz, Rainer
4
Herstatt, Cornelius
4
Pepall, Lynne
4
Puntoni, Stefano
4
Sapi, Geza
4
Schertler, Walter
4
Shankar, Avi
4
Wenzel, Eike
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Butt, Muhammad Mohsin
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Drees, Norbert
3
Enneking, Ulrich
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Häusel, Hans-Georg
3
Kirig, Anja
3
Kohlbacher, Florian
3
Luo, Xueming
3
Mei, Shue
3
Moraga-González, José Luis
3
Moschis, George P.
3
Nelson, Michelle R.
3
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
7
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
3
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
6
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
7
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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