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subject:"Consumer behaviour"
~person:"Dennis, Charles"
~person:"Han, Heesup"
~subject:"United States"
~type_genre:"Case study"
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Consumer behaviour
United States
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Brand management
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Dennis, Charles
Han, Heesup
Huber, Frank
3
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2
Dahlan, Winai
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Sustainable consumer behaviour and the environment
Han, Heesup
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012654663
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2
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
Saved in:
3
The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
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