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subject:"Consumer behaviour"
~person:"Dodoo, Naa Amponsah"
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Search: subject_exact:"Personality trait"
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Consumer behaviour
Advertising effects
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Personality psychology
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Personality trait
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Persönlichkeitsmerkmal
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advertising avoidance
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consumer behavior
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personality traits
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persuasion
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product appeal
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Dodoo, Naa Amponsah
Mangiavacchi, Lucia
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Piccoli, Luca
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Rapallini, Chiara
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Aaker, Jennifer
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Casidy, Riza
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Christodoulides, Paul
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Alexander Joseph Ibnu Wibowo
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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2
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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