//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~person:"Gierl, Heribert"
~person:"Sheth, Jagdish N."
~person:"Warlop, Luk"
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Deutschland
Konsumentenverhalten
207
Theorie
42
Theory
42
Advertising effects
27
Werbewirkung
27
Marketing management
20
Marketingmanagement
20
Advertising
18
Brand image
17
Markenimage
17
Werbung
17
Experiment
14
Germany
14
Marketing
14
Beziehungsmarketing
13
Brand
13
Brand management
13
Markenartikel
13
Markenführung
13
Relationship marketing
13
Emotion
12
Personality psychology
12
Persönlichkeitspsychologie
12
Perception
10
Russell W. Belk
10
Wahrnehmung
10
Cognition
9
Kognition
8
Social Marketing
8
Social marketing
8
Behavioral economics
7
Customer service
7
Kundenservice
7
Marktforschung
7
Preismanagement
7
Pricing strategy
7
Verhaltensökonomik
7
Decision theory
6
more ...
less ...
Online availability
All
Undetermined
32
Free
20
Type of publication
All
Article
117
Book / Working Paper
92
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
42
Sammelwerk
42
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
12
Working Paper
12
Aufsatz im Buch
8
Book section
8
Reprint
3
Aufsatzsammlung
2
research-article
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
Festschrift
1
Hochschulschrift
1
Konferenzbeitrag
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Thesis
1
more ...
less ...
Language
All
English
168
German
40
French
1
Author
All
Gierl, Heribert
Sheth, Jagdish N.
Warlop, Luk
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Huber, Frank
82
Herrmann, Andreas
80
Bauer, Hans H.
79
Khare, Arpita
78
Usman, Osly
76
Wiedmann, Klaus-Peter
74
Foxall, Gordon R.
73
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Krishna, Aradhna
50
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Legends in consumer behavior
42
Marketing : ZFP ; journal of research and management
17
Legends in marketing
11
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business research : JBR
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
MO
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Discussion paper / Center for Economic Research, Tilburg University
1
Emerald Points
1
Emerald Points Ser.
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Harper & Row's series in marketing management
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
more ...
less ...
Source
All
ECONIS (ZBW)
207
Other ZBW resources
2
Showing
1
-
10
of
209
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp
;
Wentzel, Daniel
;
Warlop, Luk
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
Saved in:
2
Designing an empathetic user-centric customer support organisation : practitioners' perspectives
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 845-868
Persistent link: https://www.econbiz.de/10015047345
Saved in:
3
Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Gierl, Heribert
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 25-40)
.
2024
Persistent link: https://www.econbiz.de/10015064298
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
6
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
7
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
8
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
9
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->