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subject:"Consumer behaviour"
~person:"Grappi, Silvia"
~person:"Sarkar, Abhigyan"
~subject:"Ethik"
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Consumer behaviour
Ethik
Emotion
20
Konsumentenverhalten
19
Brand
13
Markenartikel
13
Brand management
12
Markenführung
12
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Relationship marketing
5
Brand embarrassment
2
Brand hate
2
Brand love
2
Brand nostalgia
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Consumer attitudes
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Corporate Social Responsibility
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India
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Indien
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Measurement
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Messung
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Personality psychology
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Virales Marketing
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Anxious attachment style
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Beauty salon brands
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Being envied
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Brand emotion
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Brand inner self-expressiveness
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Grappi, Silvia
Sarkar, Abhigyan
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
20
Kemp, Elyria
12
Mattila, Anna S.
12
Pham, Michel T.
12
Phau, Ian
12
Loureiro, Sandra Maria Correia
11
Prayag, Girish
10
Williams, Patti
10
Antonetti, Paolo
9
Prashar, Sanjeev
9
Hanks, Lydia
8
Jang, Soocheong
8
Kidwell, Blair
8
McGraw, A. Peter
8
Miao, Li
8
Ahn, Jiseon
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Junaid, Muhammad
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Mittal, Vikas
7
Morales, Andrea C.
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Yin, Dezhi
7
Zhang, Han
7
Andrade, Eduardo B.
6
Ashkanasy, Neal M.
6
Bui, M̃y
6
Chua, Bee-Lia
6
Duhachek, Adam
6
Gierl, Heribert
6
Herter, Márcia Maurer
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The journal of brand management : an international journal
4
Qualitative market research : an international journal
2
The marketing review
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
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Journal of world business : JWB
1
Psychology & marketing
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The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
19
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1
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
4
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
5
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
8
"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata
;
Sarkar, Abhigyan
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
Saved in:
9
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
10
Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
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