Empirically examining the psychological mechanism of a loved and trusted business school brand
Year of publication: |
2021
|
---|---|
Authors: | Dass, Sumanjit ; Popli, Sapna ; Sarkar, Abhigyan ; Sarkar, Juhi Gahlot ; Vinay, Muddu |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 31.2021, 1, p. 23-40
|
Subject: | brand experience | brand love | brand loyalty | Brand trust | business school branding | Markenführung | Brand management | Wirtschaftshochschule | Economics department | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Emotion | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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