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subject:"Consumer behaviour"
~person:"Rozendaal, Esther"
~subject:"Advertising"
~subject:"Social Web"
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Consumer behaviour
Advertising
Social Web
Advertising effects
6
Children
6
Kinder
6
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6
Werbewirkung
6
Zielgruppe
6
Werbung
5
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3
Online-Marketing
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Early adolescents
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Eye tracking
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Native advertising
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Rozendaal, Esther
Hudders, Liselot
9
Buijzen, Moniek
7
Wiedmann, Klaus-Peter
6
Bakir, Aysen
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Pelsmacker, Patrick de
5
Reijmersdal, Eva A. van
5
Cova, Bernard
4
Franz, Rainer
4
Herstatt, Cornelius
4
Pepall, Lynne
4
Puntoni, Stefano
4
Sapi, Geza
4
Schertler, Walter
4
Shankar, Avi
4
Wenzel, Eike
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Butt, Muhammad Mohsin
3
Carlson, Les
3
Cassia, Fabio
3
Cauberghe, Verolien
3
Drees, Norbert
3
Enneking, Ulrich
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Häusel, Hans-Georg
3
Kirig, Anja
3
Kohlbacher, Florian
3
Luo, Xueming
3
Mei, Shue
3
Moraga-González, José Luis
3
Moschis, George P.
3
Nelson, Michelle R.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of advertising : the review of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
6
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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