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subject:"Consumer behaviour"
~subject:"Advertising"
~subject:"Werbewirtschaft"
~type_genre:"Sammlung"
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Consumer behaviour
Advertising
Werbewirtschaft
Werbeplanung
5
Advertising planning
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Werbewirkung
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Werbung
2
2002-2011
1
Absatz
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Advertising effects
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Asymmetric information
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Asymmetrische Information
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Brand
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Communication
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Consumer attitudes
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Consumer confidence index
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Pepels, Werner
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Rosengren, Sara
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ECONIS (ZBW)
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
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2008
Persistent link: https://www.econbiz.de/10003814411
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
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