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subject:"Consumer behaviour"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
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Consumer behaviour
Entscheidung
136
Decision
135
Theorie
22
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Strategisches Management
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Deutschland
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20
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USA
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Fallstudie
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Collection of articles of several authors
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Kardes, Frank R.
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Kurth, Daniel J.
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Soman, Dilip
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Zhuo, Yue
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Gesellschaft für Ökologische Kommunikation mbH
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ECONIS (ZBW)
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Generation Unverbindlich : Entscheidungsvorgänge in der Share Economy - eine Fallstudie des modernen Carsharing-Nutzers
Kurth, Daniel J.
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2017
Persistent link: https://www.econbiz.de/10012878101
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2
The last mile : creating social and economic value from behavioral insights
Soman, Dilip
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2015
Persistent link: https://www.econbiz.de/10011382094
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3
Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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