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subject:"Corporate culture"
~isPartOf:"Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives"
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Corporate culture
Brand architecture
1
Brand management
1
Corporate reputation
1
Firmenimage
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Markenarchitektur
1
Markenführung
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Unternehmenskultur
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Kapferer, Jean-Noe͏̈l
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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
The journal of brand management : an international journal
14
European journal of marketing : EJM
11
Journal of business research : JBR
9
Corporate communications : an international journal
4
International studies of management and organization
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Corporate reputation review : an international journal
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Brand culture
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemplating corporate marketing, identity and communication
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Research / Unternehmensführung und Marketing
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Manual of international marketing
1
Markenmanagement
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Organization : the critical journal of organization, theory and society
1
Pakistan journal of commerce and social sciences
1
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Corporate brand and organizational identity
Kapferer, Jean-Noe͏̈l
- In:
Corporate and organizational identities : integrating …
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(pp. 175-193)
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2002
Persistent link: https://www.econbiz.de/10001725528
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