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subject:"Corporate reputation"
~institution:"Erasmus Research Institute of Management"
~institution:"Institute for Corporate Culture Affairs <Frankfurt, Main>"
~subject:"Theory"
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Erasmus Research Institute of Management
Institute for Corporate Culture Affairs <Frankfurt, Main>
Springer Fachmedien Wiesbaden
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Haufe-Lexware GmbH & Co. KG
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Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
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The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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3
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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