European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Luciano Segreto ... (eds.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Segreto, Luciano (ed.) |
| Institutions: | Institute for Corporate Culture Affairs <Frankfurt, Main> (contributor) |
| Publisher: |
Bruxelles : Lang |
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Unternehmensgeschichte | Business history | Industriegeschichte | Industrial history | Europa | Europe | Markenartikel | Markenpolitik | Markenimage |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 264 S. Ill., graph. Darst. 22 cm, 380 g |
|---|---|
| Conferences: | International ICCA workshop ; (Warsaw) : 2007.03 Conference. ICCA ; (Warsaw) : 2007.03 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references. - Enth. 11 Beitr. |
| ISBN: | 90-5201-793-X ; 978-90-5201-793-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009518404